Which marketing mix element involves decisions regarding logistics and managing the supply chain?
A. place
B. price
C. product
D. perception
E. promotion
Answer: A
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Competition works to drive down the rate of return on invested capital toward the rate that would be earned in a perfectly competitive industry
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Pleasant Resort, a successful 100-year-old hotel and resort, entered into a co-marketing arrangement with A-Plus Hotels, a five-star hotel chain. Both companies benefit from the new relationship. Pleasant is now able to market its facility and services through A-Plus's marketing team, and A-Plus Hotels now offers access to an upscale resort that it can recommend to its customers who are looking for a resort experience. A-Plus Hotels and Pleasant Resort can be considered strategic allies. 2. The general environment, or macroenvironment, includes six forces: economic, technological, sociocultural, demographic, political-legal, and international. 3. When the Kiddie Village Daycare Center looks at the recent increase in the number of working mothers in its neighborhood to determine how many employees to hire, its managers are studying demographic forces. 4. Paul, the vice president of marketing in an international sales organization, is considering opening an office in a new country. He is looking at the current economic, political, legal, and technological global forces in that country that can affect the success of his company's expansion into the new area. These forces that Paul is studying are international forces. 5. Just before introduction of a new revolutionary laptop, the Top205 by Top Computers, Greg, the CEO of Top, was informed that a problem with a part inside the Top205 may cause reliability issues. Greg knows that correcting the problem will delay the introduction of the product, and be expensive due to possible order cancelations and added advertising costs. But he also knows that allowing the new flawed computer into the market will affect Top Computers' reputation. Greg's decision whether to delay the introduction of the Top205 or proceed as planned is an example of an ethical dilemma.
Which of the following is NOT a reason why inventory is a complex accounting and auditing area?
a. Diversity of items in inventory. b. Low volume of activity. c. Easily transportable. d. Difficulty in applying the lower of cost or market principle.
U.S. GAAP requires which of the following disclosures about marketable securities each period?
a. The aggregate fair value, gross unrealized holding gains, gross unrealized holding losses, and amortized cost for debt securities held to maturity and for debt and equity securities available-for-sale. b. The proceeds from sales of securities available-for-sale, and the gross realized gains and gross realized losses on those sales. The statement of cash flows shows the cash expenditures to purchase available-for-sale securities and the cash receipts from maturities and sales of available-for-sale securities. c. The change during the period in the net unrealized holding gain or loss on securities available-for-sale included in a separate shareholders' equity account. d. The change during the period in the net unrealized holding gain or loss on trading securities included in earnings. e. all of the above