The selling concept holds that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
Indicate whether the statement is true or false
TRUE
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Recalling "A Question of Ethics" in Chapter 2, what was the major lesson behind the Facebook-Google controversy?
A) Never reveal your news sources without client approval. B) It is a mistake to hire freelance bloggers. C) Do not mislead the public, and always disclose your clients. D) Media training is critical before doing television interviews.
Mergers between firms ________ are known as conglomerate mergers.
A. which are competitors B. in similar industries C. which are upstream/downstream from each other in a supply chain D. in unrelated businesses
Psychological influences that determine where a person purchases products on a regular basis are called
A. convenience responses. B. patronage motives. C. shopping motives. D. pattern responses. E. routine decisions.
Identify the federal commercial and fiscal powers and give the source in the Constitution where the power is granted to the federal government. Explain what is meant by each