Companies with cultures that value all new-product ideas, whatever the source, tend to develop more blockbuster products than companies that are unwilling to search far and wide for sources of innovation.
Answer the following statement true (T) or false (F)
True
Many ideas for new products originate from external sources such as customer ideas or competitor's products. Companies with cultures that value all new-product ideas, whatever the source, tend to develop more blockbuster products than companies that are unwilling to search far and wide for sources of innovation.
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One reason that a common-size statement is a useful tool in financial performance evaluation is that it enables the user to
A) make better comparisons of two companies of different sizes in the same industry. B) determine which companies in a single industry are of the same size. C) judge the relative potential of two companies of similar size in different industries. D) determine which companies in a single industry are of the same value.
What is the best attitude to have regarding finding a job?
a. Finding a job is a process. b. Finding a job is a matter of luck. c. Finding a job is an event. d. Finding a job is not necessary; one will come to you.
Regulations associated with the national do-not-call registry are enforced by the _____.
A. National Advertising Federation B. Federal Trade Commission C. Federal Bureau of Investigation D. Telemarketing Association of America E. American Marketing Association
The matching of services, products, and advertising content with individual consumers and their preferences best describes
A) smart marketing. B) relational marketing. C) personalization. D) decentralized marketing.