The text argues that macro-marketing in the United States
A. tends to decrease consumer welfare.
B. does not cost too much.
C. is a growing concept.
D. costs too much because many consumers are dissatisfied.
E. costs too much because satisfying consumers costs too much.
Answer: B
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Which of the following is not an advisable criterion for an effective incentive plan?
A. The rewards are believable and achievable. B. Measurable rewards are linked to performance. C. The rewards require record-setting performance. D. The rewards satisfy individual needs. E. The rewards are agreed on by the manager and employees.
Libby was the manager at Next Hamburger Palace. Libby noticed that Paige did not enjoy making burgers on the grill, but she loved and excelled at waiting on customers. As a result, Libby stopped assigning Paige to the grill and always put her in customer service–related tasks. Libby also gave Paige tapes to improve her customer service skills even more. Libby’s actions were an example of ______.
A. organizational change B. positive organizational behavior C. reciprocal leader D. 360-degree feedback
Which scholar(s) created the Leadership Grid?
A. Stogdill B. Blake and Mouton C. French and Raven D. Ohio State University researchers
If engineers determine that a product can be produced for less than its target cost, then production of the product should not be undertaken
Indicate whether the statement is true or false