A major manufacturer of men's shaving products has developed a prototype of an electric shaver featuring a vacuum attachment to capture virtually all hair. It's targeted to men who have facial hair - beards, mustaches, or goatees who like a trimmed appearance but dislike all the hairs that fall into the sink or bathroom counter top. The engineers create several prototypes and have members of their marketing research team gauge consumer response to the new product by conducting personal interviews with men who have facial hair. The company hopes that if the product is favorably received, the new product will be more successful in the marketplace. This is an example of:
a. ?concept testing
b. screening
c. ?test marketing
d. ?commercialization
Answer: a. ?concept testing
You might also like to view...
A global company that has the ability to successfully transform a domestic campaign into a worldwide one or to create a new global campaign from the ground up possesses a critical marketing advantage
Explain this statement in light of the global advertising.
Which of the following could not be a relevant cost in deciding whether or not to eliminate a producing department?
a. The current residual value of the department's equipment b. The salary of a supervisor who would be laid off c. The carrying value of the department's equipment d. Revenue that could be generated by renting out the department's space
Until recent decades, women in industrialized countries typically entered the labor force as soon as they completed their formal education, leaving within a few years to bear and raise children. What has caused this trend to change?
a. paid family leave legislation in many countries *b. higher education attainment for women c. an economic downturn requiring more family members to be wage earners d. better childcare options so that women can be both a mother and employed
When reading technical material filled with new concepts and vocabulary, it may be necessary to read the material two or more times to fully comprehend it
Indicate whether the statement is true or false