Spend a few minutes watching a television station that sells products or simply watching ads between shows. Can you identify the techniques from this section in the programming? What other techniques can you identify now that you are considering the persuasion attempts from a social psychology perspective?
What will be an ideal response?
varies
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Under what circumstances is construct validation essential?
a. when the test has some type of novel approach b. when no criterion or universe of content is accepted as adequate to define the quality c. when insurance reimbursement is going to be sought d. when a single, large-scale validation study is to be performed
Changing setting events to treat insomnia originally was developed by
a. Bootzin. b. Marlatt. c. Beck. d. Azrin.
Studies of speech perception show that
a. speech sounds are transmitted one at a time, just as letters follow one another in writing. b. when the first phoneme of a word is being spoken, the mouth prepares to pronounce the next phoneme in the word. c. a phoneme's sound remains constant, no matter which phonemes precede and follow it. d. context is of little use in helping people determine the identity of a missing phoneme.
Yoga has offered similar successes in the treatment of other chronic illnesses including:
a. significant improvement in measures of fatigue for patients with multiple sclerosis b. decrease of pill rolling motion of individuals with Parkinson's disease c. the reduction of swelling of joints in patients with rheumatoid arthritis d. the decrease of pain for individuals with dental pain