What are the advantages of broadcast television advertising? Describe at least three benefits in your response.
What will be an ideal response?
Answers will vary, but may include any of the following advantages associated with broadcast television advertising: (a) mass coverage because a full 98 percent of the population have television, (b) low cost per exposure, (c) selectivity potential based on timing of ad and the buying of local and regional marketing, (d) an immediate impact (due to both sound and sight stimulation) that other media cannot achieve, (e) the ability to use creativity when designing ads for television, (f) the prestige associated with advertising on certain programs, and (g) television has a social dominance because most people under the age of 35 grew up with television.
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A) product oriented B) technology oriented C) market oriented D) design oriented E) narrowly focused on profits
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