Lucy and Luke read a personal story included in an advertisement for a local marriage program. They realized that the person sharing the story came from a similar background which helped them feel like maybe the class would be beneficial for them as well. This is an example of what characteristic of marketing messages?
a. Intend to perform behavior.
b. Believe they are at risk for the problem and the consequences are severe.
c. Believe that advantages of performing the behavior outweigh the costs.
d. Believe that they have the ability and skills to perform the behavior.
d. Believe that they have the ability and skills to perform the behavior.
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Homogeneous societies present a number of themes, variations, and counter themes
a. true b. false
The concentric zone model argues that cities grow as a series of rings or concentric zones. The first zone is the central business district and the second is the "zone in transition."
Indicate whether the statement is true or false.
By collecting survey responses from a group of people, researchers can sometimes infer conclusions based on study data and extend them to the larger population. This group is called a ________
A) sample B) focus group C) research group D) research point
Give at least three reasons why deviance is considered dysfunctional by functionalists.
What will be an ideal response?