The practice of offering derivative products and services at various price points to meet different customers' needs is called:
a. price lining
b. versioning
c. a and b
d. none of the above
e. all of the above
c
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Which system of job evaluation is being used when jobs are grouped according to a series of predetermined wage grades?
A. Hay profile method B. Job ranking system C. Factor comparison method D. Job classification system
Imagine that you are a sales manager at IBM. What sales training techniques will you use to train your sales force? Explain the benefits of each of the options presented in the text.
What will be an ideal response?
If 10-year T-bonds have a yield of 6.2%, 10-year corporate bonds yield 7.9%, the maturity risk premium on all 10-year bonds is 1.3%, and corporate bonds have a 0.4% liquidity premium versus a zero liquidity premium for T-bonds, what is the default risk premium on the corporate bond?
A. 1.46% B. 1.30% C. 1.60% D. 1.51% E. 1.40%
Explain the difference between brand name and trademarks.
What will be an ideal response?