How are consumer purchase decisions influenced by gender roles? Discuss how these influences are changing and give two examples of how the consumer decision-making process might be affected by gender roles
What will be an ideal response?
Gender roles refer to society's expectations regarding the appropriate attitudes, behaviors, and appearances for men and women. These gender roles are constantly evolving, particularly in a complex society such as the United States. Women have stepped out of the traditional roles of wife and mother, and men have expanded beyond the traditional role of husband and provider. Consumers receive contradictory messages about "appropriate" gender roles. Young women see provocative musicians and actresses emphasizing their sexuality but also receive messages about the value of modesty in women. Young men see messages aimed at the metrosexual market, emphasizing fashion, appearance, and design. They also receive messages about the value of old-school masculinity.
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Organizations that rely more on part-time workers or temporary contractors are ______ to subculture formation.
a. more susceptible b. less susceptible c. resistant d. welcoming
A major criticism of the normative leadership model is that it ______.
a. is too cumbersome to use b. is too new and untested c. is often difficult to change a situation d. offers too many leadership style choices
Santa Barbara Express has 4 sales employees, each of whom earns $5,000 per month and is paid on the last working day of the month. Each employee's wages are subject to FICA social security taxes of 6.2% and Medicare taxes of 1.45% on all wages. Withholding for each employee also includes federal income tax of 16% and monthly medical insurance premiums of $110 for each employee. a. Prepare the general journal entry to accrue the monthly sales salaries expense at January 31.b. The employer payroll taxes for Santa Barbara Express include FICA taxes, federal unemployment taxes of 0.6% of the first $7,000 paid each employee, and state unemployment taxes of 5.4% of the first $7,000 paid to each employee. Prepare the journal entry to record the employer's payroll taxes at January 31 for Santa
Barbara Express. (Assume that none of the employees has reached the unemployment limit of $7,000.) What will be an ideal response?
Which of the following statements about leadership is true?
A. There is poor correlation between success attaining goals and being a good leader. B. Productive strategies have an insignificant effect on leadership. C. The number of followers has no impact on a leader's influence. D. Interpersonal processes have little impact on leadership. E. A leader is someone who influences others to attain goals.