A decrease in a company's product depth will always hurt its marketing efforts.
Answer the following statement true (T) or false (F)
False
From time to time, it is necessary to delete products within a product line to realign the firm's resources. Firms often must prune their product lines to eliminate unprofitable or low-margin items and refocus their marketing efforts on their more profitable items.
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Social media are used by marketers as a way to extend the benefits of their traditional media
Indicate whether the statement is true or false a. True b. False
Which method of research would be best for researching whether distance learning or traditional classroom instruction is more effective for your company's employees?
a. Observational study b. Normative survey c. Experimental research d. Secondary research
The costs required to make or buy a product, including risk of obsolescence, taxes, insurance, and warehousing space used to store the goods, are called
A. inventory carrying costs. B. marketing channel costs. C. logistics management costs. D. distribution channel costs. E. supply chain costs.
Cycle inventory is inventory carried to satisfy demand that exceeds the amount forecasted for a given period
Indicate whether the statement is true or false.