Briefly describe four brand differentiation strategies

What will be an ideal response?


In addition to product and service differentiation, the four differentiation strategies are: (1 ) employee differentiation companies can gain a strong competitive advantage through having better-trained people; (2 ) channel differentiation companies can achieve competitive advantage through the way they design their distribution channels' coverage, expertise, and performance; (3 ) image differentiation companies can craft powerful, compelling images that appeal to consumers' social and psychological needs; and (4 ) services differentiation a service company can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers.

Business

You might also like to view...

Held-to-maturity securities are always debt securities, and never equity securities

Indicate whether the statement is true or false

Business

The effect of an illegal contract on the enforceability of the contract is that a court will generally

leave the parties where it finds them. Indicate whether the statement is true or false

Business

When a debtor fails to pay for labor and materials furnished for the repair or improvement of personal property, a creditor can recover payment through a mechanic's lien

Indicate whether the statement is true or false

Business

Which of the following is true of a sale by entrustee?

A) The entrustee has the power to transfer the title of the goods to a third party in the entruster's name. B) The goods entrusted are subject to the claims of the entrustee's creditors. C) The entrustee is not liable to the owner for damages caused by the sale of the goods. D) The entrustee, as a prospective customer, cannot convey the goods if it is obtained by worthless check or fraud.

Business