Briefly describe four brand differentiation strategies
What will be an ideal response?
In addition to product and service differentiation, the four differentiation strategies are: (1 ) employee differentiation companies can gain a strong competitive advantage through having better-trained people; (2 ) channel differentiation companies can achieve competitive advantage through the way they design their distribution channels' coverage, expertise, and performance; (3 ) image differentiation companies can craft powerful, compelling images that appeal to consumers' social and psychological needs; and (4 ) services differentiation a service company can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers.
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