For a marketing plan to be successful, ________ should participate in its implementation
A) only the marketing department
B) only the marketing department and management
C) only the marketing and customer service departments
D) only the marketing and human resources departments
E) the entire business
E
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The return on net worth ratio is based on a retailer's _____
a. net profit, fixed assets, and fixed liabilities b. net profit, current assets, and current liabilities c. net profit, net sales, total assets, and net worth d. net profit, total assets, net sales, and net liabilities
When forecasting total demand for all their services or products, few companies err by more than:
A) one to four percent. B) five to eight percent. C) nine to twelve percent. D) thirteen to sixteen percent.
All of the following are perils except:
A) heart attack B) theft C) forgery and embezzlement D) incorrect instructions on the label of a pesticide
The power differential between subunits is influenced by:
A. The centrality of the subunit B. The degree or ability to cope with uncertainty C. The substitutability of the subunit D. All of the choices are correct.