An operating cycle
a. is twelve months or less in length.
b. is the average time required for a company to collect its receivables.
c. is used to determine current assets when the operating cycle is longer than one year.
d. begins with inventory and ends with cash.
C
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Referring to the textbook's example of Babe Ruth, Ruth switched from being a pitcher to being an outfielder and batter because of the
a. principle of absolute advantage. b. principle of comparative advantage. c. desire to be a mercantilist. d. concept of economies of scale.
The amount received for each share of stock in excess of par value is ______________________
Fill in the blank(s) with correct word
Which of the following statements is true regarding the mature stage of high-tech products?
A) customer knowledge is low B) perceived brand differences are small C) marketing tactics are promotion oriented D) marketing tactics are not given priority
Consumers' purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and ________.
A. word-of-mouth activity B. consumer socialization C. sales promotion D. government regulation E. peer pressure