The concept of ________ is based on the assumption that one exposure to an ad may not be enough to convey a desired message.
A. average reach
B. effective reach
C. effective frequency
D. GRP
E. average frequency
Answer: B
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If accrued salaries were recorded on December 31 with a debit to Salaries Expense and a credit to Salaries Payable, and no reversing entries were made on January 1, the entry to record payment of these wages on the following January 5 would include:
A. A debit to Salaries Payable and a credit to Cash. B. No entry would be necessary on January 5. C. A debit to Cash and a credit to Salaries Payable. D. A debit to Cash and a credit to Prepaid Salaries. E. A debit to Salaries Payable and a credit to Salaries Expense.
________ refers to how a company will create differentiated value for targeted segments and what positions it wants to occupy in those segments
A) Targeted marketing B) Market segmentation C) Product positioning D) Value proposition E) Niche marketing
I am the leader in the manufacturing division of an auto manufacturing company and just found a technical problem with one part of how the line places the engine block in the car. I figured out the problem and fixed it right away. Which type of leader behavior was I using during this process?
A. identify adaptive challenges B. create a holding environment C. protect leadership voices from below D. regulate distress
Marketing intermediaries are marketing institutions, such as retailers and wholesalers, which perform marketing functions necessary to direct products to customers.
Answer the following statement true (T) or false (F)