The measurement for counting the number of purchases of individual premium TV events is called

a. Cume shifting
b. Churn
c. Spin
d. Substitution
e. Buy rate


e

Communication & Mass Media

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When the United States Senate was contemplating whether or not to provide military funds to Israel, several groups belonging to a certain community relentlessly lobbied for that decision to come to pass

Which community is most likely to have lobbied for such a move? a) The Jewish community b) The LGBT community c) The Muslim community d) The Disability community

Communication & Mass Media

High schoolers on occasion have classified themselves or others as jocks, preps, or emos which distinguished positive "in-groups" from negative "out-groups." This illustrates

a. prejudice based upon stereotyping. b. the exception to the rule. c. an attempt to engage in equal-status contact. d. perspective-taking. e. perspective-checking.

Communication & Mass Media

Denotative meanings

a. are accepted as correct. b. change quickly. c. are emotional. d. personal. e. engender disagreement.

Communication & Mass Media

Briefly explain the difference between fact and inference, and provide an example of each.

What will be an ideal response?

Communication & Mass Media