Work plan is another name given to the ________
A. campaign theme.
B. account planning process.
C. creative brief.
D. advertising message.
E. creative channel.
Answer: C
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Of the different types of mailing lists that can be purchased, the lowest cost list is a response list
Indicate whether the statement is true or false
All of the following items are expensed as start-up costs except
A) ?promotional costs for opening a new facility. B) ?one-time costs for conducting business in a new territory. C) ?licensing fees for starting a new franchise. D) ?accounting fees for forming a new company.
Roy was doing repair work in Melinda's apartment. He saw a deep crack in the floor but did not repair it at the time. Later while working on the ceiling, his ladder got stuck in the crack, and he injured himself. Which of the following statements is true of damages in this case?
A. Roy can recover for injuries under the specific performance decree. B. Roy cannot recover damages until he gets an injunction. C. Roy can impose consequential damages on Melinda. D. Roy cannot recover for injuries that could have been easily avoided.
Flexible budgeting is utilized to evaluate a cost center's performance
Indicate whether the statement is true or false