SELECT ALL THAT APPLY. To hold a reader’s attention, the stimulus of a story should be ______.

A. strong
B. predictable
C. steady
D. sporadic


A. strong
C. steady

Communication & Mass Media

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Which of the following sources would most likely add a "hometown" impact to a story about raising income taxes for the middle class?

A. a U.S. representative B. a corporate executive C. a school teacher D. an IRS official

Communication & Mass Media

Stating, “We all worry, in some way, about our future. If we do not address our planet’s environmental status, then we might not have a future,” is an example of ___________________.

a. using rhetorical questions b. establishing credibility c. using personal pronouns d. leading into speech content

Communication & Mass Media

Manuel wrote a paper on advancements in cancer care and used this as a source for his speech. He made his speech less complex and avoided using jargon. Manuel remembered that oral style should be __________ than written style.

A. less reflexive B. more simple C. more formal D. less repetitive

Communication & Mass Media

Women are more likely to use empathic listening

True False

Communication & Mass Media