Unlike other IMC program elements, personal selling is usually used alone.
Answer the following statement true (T) or false (F)
False
Like the other program elements, personal selling is usually one component of the IMC program. Rarely, if ever, is it used alone. It supports and is supported by other program elements.
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Frank Crawford Corporation's balance sheet showed the following amounts: Current Liabilities, $15,000; Bonds Payable, $8,000; Lease Obligations, $9,000; and Notes Payable, $5,600 . Total stockholders' equity was $17,000 . The debt-to-equity ratio is:
a. 0.88. b. 1.18. c. 0.71. d. 2.21.
Which of the following is a good example of an industry?
A) housewares B) water purifiers C) percolators D) drip coffee makers
Jeffrey is the chief financial officer of an established marketing firm. He recently learned that the company is going to try to merge with a new firm. He shares this potential merger with only a few of his mid-level managers he trusts. Jeffrey has ______.
A. information and referent power B. reward and referent power C. information and legitimate power D. personal and information power
Which of the following occurs when a person has already invested in a course of action, and does not recognize what they invested initially is gone?
A. sunk costs fallacy B. satisficing C. hindsight bias D. overconfidence bias