Procter & Gamble's acquisition of Gillette was integral to a corporate diversification strategy for building the company around businesses
A. that can also include unrelated businesses with dissimilar resource requirements.
B. with strategic fit with respect to key value chain activities and competitive assets.
C. that are highly independent, proficient, and efficient operating firms.
D. that have dissimilar value chain activities with no cross-business commonalities.
E. with strategic fit across separate value chain activities that drive each business.
Answer: B
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Identifying the most important information first then providing successive layers of support is referred to as what?
A) Linear organization B) Inverted pyramid C) Executive summary D) Micro rests E) Indirect approach
Which of the following characterizes ethical communication?
a. It does not always have to be accurate. b. It includes telling your audience what they want to hear. c. It is reflective of your best interests and the interests of others. d. It does not take into account the best interests of those who are communicating.
Which of the following does NOT pertain to research?
A) what public relations programs should start with B) a foundation for public relations solutions C) what several four-step processes to solve problems start with D) what budgeting for public relations ends with
AFB, Inc and DAS, Inc both paid a $2 per share dividend last year. This year, AFB, Inc announces
an increase to $3 per share while DAS, Inc announces an increase to $2.50 per share. After the announcement, the price of DAS, Inc stock increases and the price of AFB, Inc's stock decreases. Which of the following best explains this situation? A) Capital markets are perfect. B) The stock market is irrational. C) AFB, Inc. had higher agency costs than DAS, Inc. prior to the announcement. D) Both companies need to raise capital for positive NPV projects, and flotation costs are high.