An imitative business that competes locally with others in the same industry is referred to as ________.
A. incremental competition
B. parallel competition
C. linear competition
D. niche business
Answer: B
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A) historical data are collected and updated. B) a situation analysis is performed. C) an audit is initiated. D) estimates of market potential is forecasted.
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Indicate whether the statement is true or false
Blogs continue to be a tool of so-called fringe media
Indicate whether the statement is true or false
Coca-Cola and Pepsi are both very profitable soft drinks. Inputs for these products include corn syrup, bottles/cans, and soft drink syrup. Coca-Cola and Pepsi produce the syrup themselves and purchase the other inputs. They then enter into exclusive
contracts with independent bottlers to produce their products. Use the five forces framework and your knowledge of the soft drink industry to explain how Coca-Cola and Pepsi are able to retain most of the profits in this industry.