Which of the following statements about ideal market exposure is true?
A. It is necessary to get almost 100 percent market exposure to justify national promotion.
B. Intensive distribution means trying to sell through all retail stores.
C. As a firm goes from exclusive to intensive distribution, it loses progressively more control over price and service offered by retailers.
D. A producer should usually seek maximum market exposure.
E. All these statements are true.
Answer: C
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