Which of the following statements is true about outside advertising agencies?
A. Typically, external ad agencies do not use media analysts and researchers.
B. External agencies are often preferred for their greater skill and expertise levels.
C. Unlike in-house agencies, outside agencies can be used to portray a singular global image.
D. External ad agencies are generally cheaper than in-house agencies.
E. Generally, most external ad agencies do not offer creative services.
Answer: B
You might also like to view...
Trey, Inc. is studying marketing cost and sales volume, and has generated the following information by use of a scatter diagram and a least-squares regression analysis: Scatter Diagram Regression AnalysisVariable cost per unit sold$6.50 $6.80 Total monthly fixed cost$45,000 $42,500 Trey is now preparing an estimate for monthly sales of 18,000 units. On the basis of the data presented, compute the most accurate sales forecast possible.
A. $164,900. B. $167,400. C. $162,000. D. $159,500. E. None of the answers is correct.
When does a buyer have the right to cancel a sales or lease contract?
What will be an ideal response?
Several factors that affect the backlash against globalization include insecurity, mistrust, the difficulty managing global supply networks, and localization requirements.
Answer the following statement true (T) or false (F)
Social networks can be diagrammed to illustrate the interconnections of network units. LinkedIn members represent ______ who are connected via ______.
a. Ties, nodes. b. Nodes, ties. c. Intermediaries, links. d. Links, intermediaries. e. None of these.