Explain the difference between developmental research and refinement research.
What will be an ideal response?
Developmental research is done at the beginning of a PR project while refinement
research is undertaken while the campaign is underway. Evaluative research assists
with things such as the adjustment and optimization of messages, and clarification of
audience needs and perspectives.
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Paulo survived a car crash without any major injury while not wearing a seatbelt. If he uses this example to prove that seatbelts are not needed, he has failed to test his evidence for
a) consistency. b) relevancy. c) recency. d) credibility. e) interest.
Tattoos are perceived similarly for both men and women.
Answer the following statement true (T) or false (F)
Name three specific laws and regulations that shaped cable TV. What was their impact??
What will be an ideal response?
Using technology to watch television programs at the times you want to see them instead of letting a network programmer dictate when you can watch is called __________
Fill in the blank with correct word