In a factorial design, a main effect is the
A. effect of one independent variable at one level on another independent variable.
B. only effect of interest.
C. effect of one independent variable averaged over the levels of the other independent variables.
D. effect of the dependent variable on the independent variable.
Answer: C
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Which of the following is considered to be the most common type of realiability assessment?
To look for connections among traits, Cattell used a statistical technique that correlated multiple measurements and identified the general underlying factors. This technique is called
a. factor analysis. b. the Likert scale. c. cumulative analysis. d. situational testing.
Jill was the first moving object a newly hatched chick saw. The chick later followed her around, just as if Jill were the chick's mother. The chick's behavior is a result of
a. maturation. c. self-efficacy. b. tabula rasa. d. imprinting.
Which psychologist dared to ignore the whole consciousness issue and return to a study of scientific inquiry by focusing on observable behavior?
a. Ivan Pavlov b. John Watson c. Sigmund Freud d. William James