David works in a small manufacturing firm that makes customized office furniture. He feels it is important to work directly with customers to design high-quality furniture that meets their needs. He believes that doing so would create more value for customers and provide a better relationship between the price of the product and its benefits. In the context of operations management, David most likely focuses on _____.
A. mass production
B. efficiency
C. effectiveness
D. undifferentiated marketing
Answer: C
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P&G often shows ads of people using its products, such as a family using a Swiffer to pick up dog hair. This approach to advertising execution is called ________.
A. lifestyle B. mood/affect C. humor D. demonstration E. slice of life
Brand storytelling is a less-structured approach to brand positioning
Indicate whether the statement is true or false
The null hypothesis for a correlation states that:
A) the population correlation coefficient is equal to zero. B) the population correlation coefficient is +1. C) the population correlation coefficient is -1 D) the population correlation coefficient is ±1. E) the population correlation coefficient is positive.
Features of a 401(k) plan include all of the following except:
a. Pension benefits are based on past earnings and length of service with the company. b. The employer may match a certain portion of the employee's investment. c. Taxes are deferred on wages invested in the plan. d. Investments may be made in company stock, mutual funds or other investment vehicles.