Which of the following is NOT a form of one-to-one marketing?
A) social networking
B) direct marketing
C) database marketing
D) trade sales promotion activities
E) personal selling
A
You might also like to view...
Which of the following message frequency strategies would be appropriate for seasonal products, political candidates, and special events where the goal is to steadily increase message awareness over a relatively short period of time with no concern
about message awareness decay after the messages stop? A) a concentrated frequency strategy B) a distributed frequency strategy C) a gross frequency strategy D) an umbrella strategy E) a constant frequency strategy
Which of the following is NOT a guideline that helps in developing more effective relationships with the legislature?
A) Establish trust and build confidence B) Develop an agency protocol C) Ensure constant inquiries D) Understand the legislative process
While probability samples are more accurate than nonprobability samples, they are more costly and difficult to undertake
Indicate whether the statement is true or false
How would you define and describe action research?
What will be an ideal response?