Through marketing accountability, traditional opinion-based marketing practices are being replaced with practices that are ________
A) less competitive
B) less interdependent
C) more qualitative
D) more quantitative
E) more artistic
D
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Answer the following statements true (T) or false (F)
The study by Ou and Penman, which used traditional accounting measures to predict whether a company’s income would increase or decrease, indicated that markets are not as efficient as previously thought, and that fundamental analysis is important for investment purposes.
Val has an idea that is low on value and usefulness and high on degree of novelty. According to the Neck Idea Generation Matrix, the idea has the quality of ______.
a. innovation b. invention c. improvement d. irrelevant
Using the ______ process for analyzing data, the analyst applies general principles or a theory to a particular circumstance or (set of) observations.
a. inductive b. deductive c. academic d. practitioner
Given that forecasts are always wrong to some degree, the aggregate plan needs to have some flexibility built into it if it is to be useful
Indicate whether the statement is true or false.