Students of marketing often overlook or underestimate the importance of place in the marketing mix simply because

A. it conflicts with promotion.
B. it happens behind the scenes.
C. it occurs after making pricing decisions.
D. the product itself is so much more important.
E. no one is directly in charge of place decisions.


Answer: B

Business

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A) stakeholder characteristics. B) level of interest of the stakeholders in the specific project. C) ability to affect the project policies through power and/or leadership. D) all of the above.

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Peabody Garden Supply is trying to optimize its method of getting products to customers. It has added electronic ordering systems for customers and improved the training process for workers in the warehouse who make the products ready for shipment. The improvements Peabody has made are to its

A. materials handling. B. logistics. C. order processing. D. inventory management. E. warehousing.

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Fill in the blank(s) with correct word

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Indicate whether the statement is true or false

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