Downward Communication
What will be an ideal response?
Downward communication refers to the flow of information from higher to lower levels in the organization's hierarchy.
Examples include a manager giving an assignment to an assistant, a supervisor making an announcement to his subordinates, and a company president delivering a talk to her management team.
Downward communication that provides relevant information can strengthen employee identification with the company, stimulate supportive attitudes, and help motivate decisions consistent with the organization's objectives.
People must receive useful information to perform their jobs and become—and remain—loyal members of the organization. But they often lack adequate information.
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