Jazmine is a salesperson who relies heavily on being honest. This style of selling is known as?
A. Personal selling
B. Mental states selling
C. Trust-Based relationship selling
D. Canned selling
E. None of the above.
Answer: C. Trust-Based relationship selling - a form of personal selling requiring that salespeople earn customer trust and that their selling strategy meets customer needs and contributes to the creation, communication and delivery of customer value.
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Suppose you take a class on how to conduct surveys. This class would fall into which of the following areas of study recommended by the Commission on Public Relations Education?
A. theory and principles D. research, measurement and evaluation B. ethics and law E. writing and production C. planning and management
Generally speaking, the contract of a minor:
A) Must be in writing. B) Is voidable at the minor's option. C) Is void. D) Is not enforceable by the minor.
If one is considered to be a public figure, then actual malice must be proven in a defamation case
Indicate whether the statement is true or false
Iceberg Storage, a leading hard drive manufacturer, recently filed for bankruptcy. While most of Iceberg's competitors were shifting away from physical data storage devices toward online cloud storage services, Iceberg invested most of its retained earnings in the effort to improve its hard drives. Once the hard-drive market drastically declined, Iceberg Storage was unable to capitalize on the new technology. Which of the following does this scenario best illustrate?
A. causal ambiguity B. path dependence C. knowledge diffusion D. social complexity