Another name for Thurstone Scale is:

a) Discrete interval scale
b) Equal-appearing interval scale
c) Monotonic interval scale
d) Continuous interval scale


B

Communication & Mass Media

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Linda listens to her friend intently as he gives her directions to his house so she can attend a surprise party for a friend. She writes down every detail of what he says. Once she arrives at his house, she no longer employs such detailed listening

She can sit back and enjoy the conversation. Linda was able to change her way of listening because she was able to do which of the following? a. Mentally summarize the message b. Identify her listening goal c. Link message details with the major idea of the message d. Practice by listening to difficult material

Communication & Mass Media

Statement A: "Man bites dog." Statement B: "Dog bites man." Statements A and B consist of the same words but have different meanings due to which rule of language?

a. Semantic b. Phonological c. Pragmatic d. Syntactic

Communication & Mass Media

Clarence is giving a speech about his friend Mira in the hopes that she will be chosen to receive their school's Good Samaritan award. In the speech, Clarence focuses on why Mira deserves to be given this award. Which type of speech is Clarence giving?

A. an introduction B. a nomination C. a dedication D. a toast

Communication & Mass Media

Which of the following is an effective conclusion technique?

A) Referring to your references B) Using off-color humor C) Using propaganda D) Creating an inspirational appeal

Communication & Mass Media