Explain and give an example of when you might use the substituting function of nonverbal communication.
What will be an ideal response?
The substituting function of nonverbal communication occurs when a nonverbal message replaces a verbal message. An example of this would be shrugging your shoulders when you don’t know the answer to a question instead of saying “I don’t know.” The shoulder shrug is a substitute for the verbal message “I don’t know.”
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To increase the probability that a positive experience will occur from an experiential marketing event, companies should follow the following steps, except:
A) choose a clear, concise market segment to target B) provide consumers an opportunity to generate buzz with other individuals C) identify the right time and place to involve consumers with the brand D) make sure the experience reveals clearly the brand's promise
The derivation and use of ________ lie at the heart of multidimensional scaling
A) perceptual maps B) pair-wise tables C) part-worth functions D) contrasts
?Sarah Company is exchanging a special machine for a similar machine from Wilhelm, Inc. Sarah's equipment originally cost $300,000 and has accumulated depreciation of $125,000. Wilhelm's machine cost $250,000 and has a book value of $150,000. No cash will be exchanged because the fair value of both machines is $160,000. Each company expects their cash flows will increase after the exchange. ? ? Required: ? Prepare the journal entry for each company.
What will be an ideal response?
Logistics involves the coordination of all organizations that affect a producer's distribution process, while supply chain management involves only the coordination of inbound flow of products and services to a producer
Indicate whether the statement is true or false