Explain the primary difference between a retailer and a wholesaler
What will be an ideal response?
Answer: The primary difference is to whom the intermediary sells the product. A retailer sells the product to the consumer, i.e., the person or company that will actually use the product as it was created to be used, whereas the wholesaler sells the product to another seller, i.e., a person or company that wants to buy the product only to resell it. Wholesalers are intermediaries helping to distribute goods, either by moving them or by providing information that stimulates their movement from sellers, such as retailers to customers.
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Because strategic plans are fairly broad, ________ (also called operational) plans are a requisite for spelling out in detail how the objectives will be reached.
Fill in the blank(s) with the appropriate word(s).
Explain what the ethical and the unethical means of influencing others include. What is its impact in advertising?
What will be an ideal response?
Corner influence is generally positive due to _____
a. larger trading areas b. better retail balance c. higher levels of affinity d. greater visibility
The authors' analysis of adverse selection indicates that financial intermediaries
A) overcome free-rider problems by holding nontraded loans. B) must buy securities from corporations to diversify the risk that results from holding nontradable loans. C) have not been very successful in dealing with adverse selection problems in financial markets. D) do all of the above. E) do only A and B of the above.