Why isn’t it a panacea?
What will be an ideal response?
1. Short term training and long-term payroll costs increase
2. Frustration occurs either when newly achieved skills go unused or when employees “top out” of the program
3. Complex bureaucratic processes
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The Business Strategy Diamond
A) allows firms to bypass the MPR process. B) helps managers to identify critical elements of strategic planning. C) is an early management philosophy recently replaced by the marketing mix. D) emphasizes the use of conventional media rather than non-media connectors. E) is a business model that saves managers from asking questions about strategy.
Mission and value statements are two of the underlying bases for:
a. Setting organizational goals and objectives. b. Engaging in short-run planning. c. Setting short term goals but not long term goals. d. Setting long term goalsbut not long term goals.
The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment
A. is internal. B. has fewer components. C. is easier to control. D. is external. E. is easier to understand.
When writing a business message, you generally should generally
a. write at the exact grade level of the receiver. b. manually calculate the readability level of every message. c. write well within the reading level of the audience. d. write what you need to say and not consider readability.