A producer who wants to reach certain customers may have no choice about which wholesaler to use.
Answer the following statement true (T) or false (F)
True
If contractors or customers like to make all their purchases in one convenient stop, i.e., at a local wholesaler, the only practical way to reach them is through that wholesaler.
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________ analysis is helpful in determining the special needs of a particular group, such as older workers, women, or managers at different levels.
A. Individual B. Operations C. Organization D. Demographic
Values are considered to be ______.
A. guiding principles B. positive moral traits C. unpleasant aspects of self D. a personal calling
Strategic alliances are
A. another name for joint ventures. B. partnerships between competitors, customers, or suppliers that may take various forms. C. arbitration. D. another name for a growth triangle.
In most product categories, most buyers are _____________ users.
a. Loyal b. High c. Average d. Light