A PR practitioner decides to use television to promote a political point of view. This decision is considered ______.

a. tactic
b. strategy
c. objective
d. goal


b. strategy

Communication & Mass Media

You might also like to view...

Listening scholar Judi Brownell suggests five techniques for storing items in memory to be used later. Which technique involves combining meaningful words and vivid images?

A. mediation B. categorization C. association D. mnemonics

Communication & Mass Media

Deliberative speaking uses the strategies of both informing and persuading

Indicate whether the statement is true or false

Communication & Mass Media

An extranet is ________

A) an organization's controlled access website for external publics B) a controlled-access website for an organization's employees C) a controlled-access website for an organization's top management D) an open-access website for all publics E) none of the above

Communication & Mass Media

In a(n) _____, a leader or interviewer gathers a sample of individuals to discover the beliefs, attitudes, thoughts, and feelings that people generally have about an issue or product

Fill in the blanks with correct word

Communication & Mass Media