If you use a postscript (P.S.) in a sales letter, it should contain new and interesting information
Indicate whether the statement is true or false
True
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Hammond Corp operates in the highly aggressive electronics market. The firm aims to obtain early warnings of opportunities and threats caused by the actions of other firms that are doing well in the industry
Which of the following sources would best serve Hammond's purpose? A) sales data from exclusive Hammond retailers B) archival data on company performance C) competitive marketing intelligence D) research on demographics of its existing customers E) internal survey on employee performance
At which of the following life cycle stages of a product would customers be willing to overlook
the imperfections in the secondary features of the product? A) decline B) introduction C) maturity D) growth
The statute of frauds prohibits fraud in the inducement of a contract
Indicate whether the statement is true or false
Which one of the following historical events made country risk analysis an important part of international banking?
A) the 1973 oil crisis B) the 1996 Mexican peso crisis C) the 2006 Bolivian government's expropriation of gas fields D) the 1980 debt crisis