________ marketing is about making sure the brand and its marketing are as personally relevant as possible to as many customers as possible — a challenge, given that no two customers are identical
A) Personalizing
B) Permission
C) Identification
D) Database
E) Integrated
A
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A company purchased a three-acre tract of land for a building site for $350,000. The company demolished the old building at a cost of $12,000, but was able to sell scrap from the building for $1,500. The cost of title insurance was $900 and attorney fees for reviewing the contract was $500. Property taxes paid were $3,000, of which $250 covered the period after the purchase date. The capitalized cost of the land is:
A. $364,650. B. $231,150. C. $366,400. D. $366,150.
4. Which of the following is NOT a truth about entrepreneurship?
a. Entrepreneurship is reserved for startups. b. Entrepreneurship can be taught, as it is a method that requires practice. c. Entrepreneurs collaborate more than they compete. d. Entrepreneurship is a life skill.
If a company dramatically lowers prices to take market share from rival firms, this is an example of
A. innovativeness. B. competitive aggressiveness. C. autonomy. D. proactiveness.
When transferring a business to family members, list the critical factors that an effective succession plan needs to consider.
What will be an ideal response?