If listeners already know a lot about your topic, you don't need to present both sides of the argument to enhance credibility
Indicate whether the statement is true or false
False
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The authors of the textbook note that "statistics . . . may tell us about the typicality of
an occurrence and thus validate our examples." Their observation suggests that _____. A) examples are meaningless when presented without relevant statistical information B) statistical information is meaningless when presented without relevant examples C) hypothetical examples are meaningless since they cannot be statistically verified D) using a relevant example with statistical information can be quite compelling
Developing problem-solving strategies, being attentive to issues as they emerge and advising management how to handle issues are examples of:
a. public relations responsibilities now being handled by other departments of the organization. b. goals commonly set by public relations departments in not-for-profit organizations. c. contributions public relations makes as part of the management team. d. public relations practices forbidden in government agencies.
When presented at memorial services, eulogies should express the pain of loss and offer comfort
Indicate whether the statement is true or false
A document designed to convince a client or management of the merits of a public relations plan is called a _____________
A) proposal B) prospectus C) pitch letter D) presentation E) protocol