Retailers play a role in making distribution simpler by reducing the number of transactions required by consumers to make a purchase and by making an assortment of goods available in one location. This is called__________
Fill in the blanks with correct word.
ANSWER: contact efficiency
Retailers provide contact efficiency by reducing the number of stores customers must shop in to complete their purchases. Retailers are those firms in a marketing channel that sell directly to consumers as their primary function.
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