"Do It Again Sports" has everything a weekend warrior needs to get back into shape at reduced prices. They feature an array of treadmills, weights, sporting gear, and helpful staff. Thus, Do It Again Sports utilizes ________ as the scheme to segment the market.
A. buying situation segmentation
B. demographic segmentation
C. geodemographic segmentation
D. lifestyle segmentation
E. geographic segmentation
Answer: D
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This question contains two parts; be sure to answer both. First, describe the seven steps in creating an effective innovation system. Next, explain how you would implement each of the seven steps at the company you manage, AppsRUs, which specializes in creating easy-to-use smartphone apps that help businesspeople manage their daily schedule, contacts, and sales leads.
What will be an ideal response?
An FTD ad shows a woman holding a very large vase of flowers. The background is red and the only text in the ad is "Mother's Day." What type of ad is this?
A. special occasion B. subliminal C. reminder D. comparative E. pioneering
Which of the following is one of the reasons why managers should plan?
A. When work activities are coordinated around plans, inefficiencies become obvious. B. Uncertainty can be eliminated and the organization can be insulated from change with planning. C. Planning eliminates the need to set goals. D. Planning eliminates the need to measure work effort.
Business format franchising is best illustrated by the system offered by
A. Goodyear Tires. B. Coca-Cola. C. Subway. D. Dr. Pepper.