Netflix has initiated a staged approach to going global, entering one or two international markets at a time, in an attempt to ensure that its positioning and offers align with each market's demands and regulations. Discuss some of the challenges the company faced with this strategy.
What will be an ideal response?
As Netflix's staggered approach reflects, entering the European Union is not a simple matter of one offer for everyone. Instead, each nation has its own rules and regulations regarding streaming content, as well as its own existing competitive market. In France for example, Netflix cannot legally stream any movie until at least three years after the movie's theatrical release. Furthermore, Netflix already sold the rights to some of its most popular original programming, such as House of Cards, to the French pay-television provider Canal Plus, so it cannot air those episodes either.
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Indicate whether the statement is true or false
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What will be an ideal response?
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Indicate whether the statement is true or false
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