What is the goal of competitive positioning?

What will be an ideal response?


The process by which companies communicate product features and benefits relative to those of competing products is called competitive positioning. The goal is to make your product appear to be better than the competition's product.

Business

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In order to determine the validity of its tests, BluTech compares the test scores of job applicants against the performance data of existing employees. BluTech is validating its tests through predictive validity.

Answer the following statement true (T) or false (F)

Business

Employee separation refers toworkplace discrimination against a person based on his or her gender.

Answer the following statement true (T) or false (F)

Business

Which recent legislation is causing big problems for HR and HR Technology?

a. Patient Protection and Affordable Care Act (i.e., Obamacare) b. Sarbanes-Oxley c. Americans with Disabilities Act (ADA) d. Family Medical Leave Act (FMLA)

Business

If a firm's capital intensity ratio (A*/S0) decreases as sales increase, use of the AFN formula is likely to understate the amount of additional funds required, other things held constant.

Answer the following statement true (T) or false (F)

Business