A firm's decisions regarding channel type, market exposure, and kinds of intermediaries would fall under the marketing mix variable of
A. Promotion.
B. Place.
C. Price.
D. Product.
E. People.
Answer: B
You might also like to view...
Portland Sound Cafe began business on January 1, 2016 . The corporate charter authorized issuance of 1,000 shares of no-par value common stock, of which 200 shares were issued, and 4,000 shares of $8 par value, 6% cumulative preferred stock, of which none were issued. Portland Sound sold 400 shares of common stock at $8 per share on May 1 . The entry to record the issuance of the shares on May 1
will: a. Increase Cash, $1,000; Increase Additional Paid-in Capital—Common, $320; Increase Common Stock, $680 b. Increase Cash, $3,200; Increase Additional Paid-in Capital—Common, $2,800; Increase Common Stock, $400 c. Increase Cash, $4,800; Increase Common Stock, $4,800 d. Increase Cash, $3,200; Increase Common Stock, $3,200
Using current sales as a predictor, which of the following products would likely be most effectively sold using direct selling?
A) women's shoes B) cleaning products C) baby furniture D) automobiles E) pet food
Imports
A. are not related to a market's potential. B. do not reflect the effects of nontariff barriers and other government actions. C. completely measure a market's potential. D. do not completely measure a market's potential.
An employee overstates his reimbursable expenses in one period in order to receive needed additional cash. Since he intends to reduce his expenses the next period by the current overstatement, this act is not considered fraudulent.
Answer the following statement true (T) or false (F)