Explain the relationship between one-to-one marketing and CRM
What will be an ideal response?
One-to-one marketing is the concept of the company identifying and then addressing the specific needs and demands of its individual customers. The key to doing this is the implementation of CRM, customer relationship management. CRM helps companies get to know customers in as much detail as possible, differentiate among these customers, and then interact with customers in more cost-efficient and effective ways. Finally, a CRM system will help a company customize some or all aspects of its goods and services based on what has been learned through customer interactions.
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Which of the following is NOT a step involved in conducting bivariate regression analysis?
A) estimation of parameters B) questionnaire development C) significance testing D) prediction accuracy E) examination of residuals
________ is a management approach that involves developing strategies that both support the ecological balance and produce profits for the company
A) Consumerism B) Quasi-environmentalism C) Environmental sustainability D) Materialism E) The marketing concept
The EPA was created in order to address all but which of the following forms of pollution?
A) air B) water C) noise D) solid waste
Which of the following is a characteristic of a production plan?
A) The only objective is to have an efficient plant. B) The production plan is for individual items. C) Time horizons are five years. D) All of the above are characteristics of a production plan. E) None of the above is characteristic of a production plan.