The most important factor distinguishing effective groups from ineffective groups is

a) having a minimum of 5 and a maximum of 12 members in a group.
b) having a common goal.
c) strong leadership.
d) member independence and interdependence.
e) group morale.


ANS: b

Communication & Mass Media

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Indicate whether the statement is true or false.

Communication & Mass Media

Remember that audiences can listen faster than you talk, so it's better to keep the pace up than speak at a crawl

Indicate whether the statement is true or false

Communication & Mass Media

Determining what motivated target audience members to react favorably to a radio advertisement, for example, the practitioner would likely choose which one of the following?

a. qualitative analysis b. quantitative analysis c. online surveys d. broadcast ratings

Communication & Mass Media

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Fill in the blank(s) with correct word

Communication & Mass Media