What was the underlying philosophy of Newhouse Newspapers in the 1990s in reference to building news web sites?

a. It attempted to build partnerships with well-knownmagazines to attract readers

b. It attempted to build a new brand name for its websites.
c. It shifted its focus to national news rather than regional news.
d. It attempted to build partnerships with nationally rec
ognized newspapers.


B

Communication & Mass Media

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Robert showed up to a business meeting early. He placed his coat on the back of one of the chairs and the place his briefcase on the table in front of the chair. This is an example of which method of territorial defense

a. markers b. labels c. offensive display d. tenure e. none of the above

Communication & Mass Media

When we say that a person was exposed to a media message, we refer to:

a. physical exposure b. perceptual exposure c. psychological exposure d. all of the above

Communication & Mass Media

T F "The economy is bad" provides a good example of a specific purpose statement

Indicate whether the statement is true or false

Communication & Mass Media

Delphi technique is an approach to get ideas from a large number of people who may not be able to meet together

Indicate whether the statement is true or false

Communication & Mass Media