You are the owner of a new deli that encourages customers to "build their own sandwiches." What social and mobile media tools could you use to enhance your business?
What will be an ideal response?
Answers will vary, but should include the use of various social and mobile media tools. An example would be the following: The deli could set up a Facebook page to let customers know about daily specials and offer coupons; it could encourage customers to post photos of their sandwich creations on Instagram or Flickr; it could set up a Twitter account to educate customers on the deli and its products; it could develop a mobile app that would automatically calculate the calories of customers' sandwich creations.
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