The percentage of people willing and able to buy ultra luxury cars in China is much lower than
that of Britain. Yet Rolls Royce is marketing its cars in China far more intensely than in any other
region.
Which of the following explains this phenomenon?
A) People in China are more likely to pay more for ultra luxury cars than people in
developed nations.
B) China and other Asian countries have a larger upscale potential than Europe.
C) Market segmentation is easier in Asia as they have a large diverse population.
D) Transport and shipping to Asian countries is extremely easy and costs very little.
B
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When a coworker from Japan makes little to no eye contact with you during a conversation, what can you infer?
A) The Japanese coworker is untrustworthy. B) The Japanese coworker is being polite. C) The Japanese coworker does not like you. D) The Japanese coworker is rude. E) The Japanese coworker is bored or disinterested.
Western Classics Publishing Company produces updated versions of literary classics targeted for children. Its book binding machines are capable of producing 50 books per hour. The unit-related cost of producing books is $2.50, and Western Classics sells its books for $9.50 each. Reading Ready Publishing has asked the company to produce 10,000 copies of a book for $7.50. Western Classics estimates that unit-level costs for the new book will be $3.00, and due to the size of the book, its binding machines will only be able to produce 20 books per hour. Western Classics has a total of 5,000 machine hours of capacity. In addition, to complete the special order, Western Classics will have to purchase an additional special-purpose machine that will cost $8,000. Required:Assume that existing
demand for Western Classics' children's classics is 230,000 units and that the special order has to be either taken in full or rejected. Prepare an analysis that indicates whether or not the special order should be accepted. What will be an ideal response?
Which of the following is the last step in Kotter’s eight-step model for leading change?
A. Create urgency. B. Form a powerful coalition. C. Institutionalize the new approaches. D. Empower action.
Because of the increasing numbers of product placements, many news editors now ________
A) mention brands or companies in news columns B) delete mention of brands or companies in news columns C) flip a coin whether or not to mention a brand or company in a news column D) ignore their publisher and treat well those who treat news reporters professionally